Recruitment marketing is everywhere—you just don’t notice it when it’s done right. Gina Alioto, VP of Brand and Marketing at Shaker Recruitment Marketing, joins the show to break down the art and science of employer branding. She shares how she transitioned from consumer marketing at Heineken, iHeartMedia, and the Tribeca Film Festival into HR tech, why she fell in love with talent acquisition, and how recruitment marketing has become a game changer in hiring. We also talk why analytics should come first, how to market yourself internally as a recruitment marketer, and why agility matters more than ever in today’s workforce.
In this episode, we look at recruitment marketing, employer branding, hiring trends, talent acquisition, business analytics, marketing ROI, workforce agility, leadership strategies, and career pivots.
➡️ Key Takeaways:
➡️ Recruitment marketing is everywhere, but the best brands make it feel invisible.
➡️ Employer branding isn’t just about job ads—it’s about making candidates feel connected before they even apply.
➡️ Data should drive everything—if you don’t own your analytics, you don’t control your strategy.
➡️ Marketers need to market themselves internally—your own team needs to understand the value of recruitment marketing.
➡️ Successful brands create belonging, not just jobs.
➡️ Rigor, not rigid—the best plans are clear but flexible enough to adapt.
➡️ CFOs should be your best friend—recruitment marketers who tie their work to business outcomes win in the long run.
➡️ DEI isn’t disappearing—it’s evolving. Companies are shifting from surface-level initiatives to deeper cultural alignment.
➡️ Gen Z job seekers see through inauthentic branding—companies must live their values, not just advertise them.
➡️ Marketing and hiring are closer than ever—brands that understand this will attract better talent.
➡️ Internal marketing is just as important as external marketing.
➡️ Recruitment marketers need to meet their audience where they are, not where they assume they should be.
Connect with us here:
🔗 Connect with Gina Alioto: https://www.linkedin.com/in/ginaalioto/
🔗 Learn more about Shaker Recruitment Marketing:
https://www.shaker.com
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http://www.wrkdefined.com
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💬 What’s your take? Is recruitment marketing the biggest untapped asset in hiring today? And how can companies better align branding with talent acquisition? Drop your thoughts in the comments! 🚀
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